Brand application refers to the process of taking the brand that was created in the development phase, and integrating it into various tangible
and visible elements that represent the brand to the outside world.
In this phase, the overall brand environment is developed and the visual identity is further brought to life in the form of:
- Brand guidelines (correct logo use, colour palette, font usage, etc.)
- Corporate stationary and other marketing material (business cards, brochures, letterheads, print adverts, etc.)
- Signage and environmental graphics (billboards, posters, etc.)
- Product branding
- Digital Presence (website design and development, social media advertising, online advertising)